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Brand identity + graphic design for those who dare to make the world just a little better.

Case Studies

Case Studies

about babump

about babump

seeking new clients:

non-profits // advocacies // earth lovers // weirdos //
health innovators // mindful practices // do-gooders //
big thinkers // dream dreamers // you

seeking new clients:

non-profits // advocacies // weirdos //
earth lovers // health innovators // mindful practices // do-gooders //
big thinkers // dream dreamers // you

recent work

recent work

Harmony in the Hustle

Reconfiguring a suite of offerings to align for growth while standing out in an authentic and meaningful way.

brand architecture // logo system // product line

Innovation Unbiased

Brand positioning and identity development to position a startup as a category leader.

brand strategy // logo design // visual identity

brand strategy // logo design //
visual identity

Sculpting the Future Campaign

Campaign development for a $5M fundraising effort (in progress).

campaign strategy // visual identity // assorted deliverables

campaign strategy // visual identity //
assorted deliverables

more work

Brand misalignment stalls revenue, drains leadership time, and slows any stage of growth.

I solve that.

Whether you need ongoing brand support or a full strategic build/rebuild, I design solutions that drive impact and bottom-line results.

Brand Support

Brand Support

Brand Building

Brand Building

Hello! I'm Gianni Masciopinto.

MASS-ee-oh-PIN-toe, in case you were curious :)

I've been a professional creative since 2009, in roles across marketing agencies, in-house creative teams, and even helped launch a startup brewery (just a few weeks before the pandemic shutdown began).

Babump came to life in September of 2024, and I've been designing for excellence and growth with conscious leaders ever since.

tell me about you

Throughout my 35-year career in the industry, I have never encountered such a talented, positive, enthusiastic, and devoted individual!

Ginger Griffin

Throughout my 35-year career in the industry, I have never encountered such a talented, positive, enthusiastic, and devoted individual!

Ginger Griffin

Gianni doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder.

Taylor Leë Andorfer

Gianni doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder.

Taylor Leë Andorfer

Everything I know about brand, I know from working with Gianni on a handful of my businesses over the past 10+ years.

Jim Morasso

Everything I know about brand, I know from working with Gianni on a handful of my businesses over the past 10+ years.

Jim Morasso

Everything I know about brand, I know from working with Gianni on a handful of my businesses over the past 10+ years.

Jim Morasso

Get insights and stories on strategic branding on a monthly-ish basis.
Get insights and stories on strategic branding on a monthly-ish basis.
Get insights and stories on strategic branding on a monthly-ish basis.
Get insights and stories on strategic branding on a monthly-ish basis.