Brand identity + graphic design for those who dare to make the world just a little better.
Reconfiguring a suite of offerings to align for growth while standing out in an authentic and meaningful way.
brand architecture // logo system // product line
Brand positioning and identity development to position a startup as a category leader.
Campaign development for a $5M fundraising effort (in progress).
Brand misalignment stalls revenue, drains leadership time, and slows any stage of growth.
I solve that.
Hello! I'm Gianni Masciopinto.
MASS-ee-oh-PIN-toe, in case you were curious :)
I've been a professional creative since 2009, in roles across marketing agencies, in-house creative teams, and even helped launch a startup brewery (just a few weeks before the pandemic shutdown began).
Babump came to life in September of 2024, and I've been designing for excellence and growth with conscious leaders ever since.
"Beyond his remarkable design skill, Gianni is a kind-hearted, deeply creative, and profoundly thoughtful human being. He doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder."
- Taylor Leë Andorfer, Founder, coach, speaker, Harmony in the Hustle
"Gianni’s process of drawing out what was in my head and translating it into a powerful brand identity was the true value-add. His commitment to understanding the nuances—even when it meant educating himself in unfamiliar areas—made me know I was truly seen, heard, and valued. His care, curiosity, and creativity turned my vision into something extraordinary."
- Christopher Bylone, Founder & Principal Strategist, Innovation Unbiased
"Gianni delivered more clarity on how to communicate our value in just a few weeks than we've been able to for years. His unique perspective helped us get out of our heads, and we were continually impressed by his ability to synthesize a lot of information into something digestible."
- Daniel LaFar, CEO, TargetCare
"The magic of working with Gianni was how seamlessly he stepped into an organization shaped by a depth of listening and care, and how quickly he helped us visually represent our dream—a dream that reflects both who we are and where we hope to go together. His process delivered creativity, honesty, and thoughtful communication."
- Elizabeth Irwin, Executive Director, Kinward