Babump Branding | Royal Bliss Brewing Co.

Royal Bliss Brewing

Finding blissful brewery balance.

brand strategy / brand identity

Royal Bliss Brewing

Finding blissful brewery balance.

brand strategy / brand identity

Royal Bliss Brewing

Finding blissful brewery balance.

brand strategy / brand identity

Royal Bliss Brewing

Finding blissful brewery balance.

brand strategy / brand identity

photo cred: Dawn DiPietro

the gist

Within an exploding brewery market, you have to bring something other than great beer to the table or risk being lost in the mix.

Royal Bliss knew this and built a one-of-a-kind location, a unique spread of elevated bar fare, and a dedication to uncommonly impeccable service.

They just needed an authentic brand identity to bring their unique vision to life.

brand heartbeat

Approachable yet refined with a touch of southern charm.

serious

funny

casual

elegant

wholesome

edgy

calm

energetic

As a subtle nod to the husband & wife owners, the logomark visually suggests a blissful balance.

As a nod to the husband & wife owners, the logomark visually suggests a blissful balance.

Balance became a core brand principle, finding its way into every fiber of the company from brand language to menu items.

Menus were regularly re-printed as items shifted. Having a simple grid system meant adjustments were quick and always looked great.

photo cred: Dawn DiPietro

Labels were created with a primary objective: to make trying craft beer less intimidating.

Research revealed a common frustration for craft beer drinkers: labels are often difficult or downright cryptic to understand.

With bold, clear names and a carefully constructed description on the front, the label system reinforces the brand value of approachability while empowering the consumer to make more confident purchases.

Each beer name was considered through a cohesive and strategic lens using brand themes as "threads" to be woven together.

A 36-page guideline document touches on personality, visual style,and everything in-between to maintain a consistent and authentic brand presence on any channel.

a spread of social media posts:

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

Brand development included packaging, sales collateral, interior graphics, social media design, merchandise, e-commerce website, menus, iconography, emails, signage, and even painted a mural.

first year stats

150%

of revenue goal

4,000+

social engagements per month

350%

follower growth

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

Brand development included packaging, sales collateral, interior graphics, social media design, merchandise, e-commerce website, menus, iconography, emails, signage, and even painted a mural.

first year stats

150%

of revenue goal

4,000+

social engagements per month

350%

follower growth

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

Brand development included packaging, sales collateral, interior graphics, social media design, merchandise, e-commerce website, menus, iconography, emails, signage, and even painted a mural.

first year stats

150%

of revenue goal

4,000+

social engagements per month

350%

follower growth

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

Brand development included packaging, sales collateral, interior graphics, social media design, merchandise, e-commerce website, menus, iconography, emails, signage, and even painted a mural.

first year stats

150%

of revenue goal

4,000+

social engagements per month

350%

follower growth

feedback

"Working with Gianni has been nothing short of an exceptional and rewarding experience. I highly recommend his services to anyone looking to elevate their brand."

Ginger Griffin (the queen)

other work

Cain Center for the Arts

Elumi Entheogenics

Now it's your turn.

Let's build a brand that gives your audience something to feel.

Tell me about you

Now it's your turn.

Let's build a brand that gives your audience something to feel.

Tell me about you

Now it's
your turn.

Let's build a brand that gives your audience something to feel.

Tell me about you

Now it's your turn.

Let's build a brand that gives your audience something to feel.

Tell me about you

Royal Bliss Brewing

Finding blissful brewery balance.

Royal Bliss Brewing

Finding blissful brewery balance.

Royal Bliss Brewing

Finding blissful brewery balance.

Royal Bliss Brewing

Finding blissful brewery balance.

the gist

Within an exploding brewery market, you have to bring something other than great beer to the table or risk being lost in the mix.

brand heartbeat

Approachable yet refined with a touch of southern charm.

As a subtle nod to the husband & wife owners, the logomark visually suggests a blissful balance.

As a nod to the husband & wife owners, the logomark visually suggests a blissful balance.

Labels were created with a primary objective: to make trying craft beer less intimidating.

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

first year stats

150%

4,000+

350%

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

first year stats

150%

4,000+

350%

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

first year stats

150%

4,000+

350%

Results

The business smashed its first-year goals with the help of a workhorse brand toolkit that empowered a consistent & authentic brand presence.

first year stats

150%

4,000+

350%

feedback

"Working with Gianni has been nothing short of an exceptional and rewarding experience. I highly recommend his services to anyone looking to elevate their brand."

other work

Cain Center for the Arts

Elumi Entheogenics

Now it's your turn.

Now it's your turn.

Now it's your turn.

Now it's your turn.

Get insights and stories around emotional branding on a monthly-ish basis.

Get insights and stories around emotional branding on a monthly-ish basis.

Get insights and stories around emotional branding on a monthly-ish basis.

Get insights and stories around emotional branding on a monthly-ish basis.

Now it's
your turn.