Hello! My name is Gianni. 

I believe in intelligently emotional™ branding.

That means connecting with an audience on an emotional level in support of smart and intentional business goals.

WHAT I DO

I craft brand identities for those who pursue excellence and lead with heart.

Visual Identity
  • logo design

  • style development

  • iconography & typography

  • print collateral

  • merchandise

  • brand efficiency tools/resources

Verbal Identity
  • brand/product naming

  • value proposition statement

  • tone & personality

  • tagline & brand language 

  • advertising language

I also have a network of professionals that can assist with a wide range of services such as advertisement spending & strategy, marketing, web development, printing, photography, video, animation, and more.

I've seen a lot over the past 15+ years.

in-house

I understand the inner workings of daily brand life and what’s needed to thrive.

agency

I have broad business exposure and an intimate relationship with efficiency.

start-up

I know how to methodically build a brand while staying nimble.

Some brands I've worked with:

Some brands I've worked with:

global

global

local

local

What's with the name "babump"?

I named this studio after the sound of a heartbeat, because I consider emotion to be one of the most important and understated aspects of a powerful brand identity. 

My process hones in on this aspect to maximize the likelihood of your success.

What's with the name "babump"?

I named this studio after the sound of a heartbeat, because I consider emotion to be one of the most important and understated aspects of a powerful brand identity. 

My process hones in on this aspect to maximize the likelihood of your success.

Now it's your turn.

Now it's your turn.

Now it's your turn.

Now it's your turn.