the branding process
Built on time-tested frameworks with an emphasis on emotional impact.
phase one
Clarity
Brand development starts with clarification on who you are, where you’re going, and anything that might be in the way. We'll establish your truths to act as a north star for every next step.
workshop includes:
audience/personas
competitive audit
brand heartbeat
brand positioning
& more!
phase two
Development
With transparency and clear communication, things start to come to life. A range of conceptual directions will help you claim your identity before sharpening it into formal brand guidelines.
creative brief
the big idea
identity system
brand guidelines
phase three
Expansion
With the core of your brand established, we'll move on to other deliverables. While this varies from client to client, each element will be built on everything we've established.
A few common deliverables:
website
printed assets
sales collateral
packaging
social assets
merchandise/swag
photography
animation
copywriting
On handoffs:
After each project, I make sure you have everything you need to take advantage of what we've built.
That said, brand development is an on-going process of trying, learning, and adapting to all the new challenges waiting around the corner for your business to solve.
That may feel scary, but I'll be here to help you sharpen or develop anything you might need including hands-on training.