Design that drives growth, infused with heart.

Brand identity + graphic design for conscious leaders who want to increase revenue, maximize impact, and pursue excellence.

I call it being intelligently emotional.

what i do

Whether you need ongoing brand support or a full strategic build/rebuild, I design solutions that drive impact and bottom-line results.

Brand Support

Brand Support

Brand Support

Brand Building

Brand Building

Brand Building

recent work

recent work

Reconfiguring a suite of offerings to align for growth while standing out in an authentic and meaningful way.

brand architecture // logo system // product line

Brand positioning and identity development to position a startup as a category leader.

brand strategy // logo design // visual identity

brand strategy // logo design //
visual identity

Campaign development for a $5M fundraising effort (in progress).

campaign strategy // visual identity // assorted deliverables

campaign strategy // visual identity //
assorted deliverables

Brand misalignment dilutes revenue, drains leadership time, and slows your next stage of growth.

I solve that.

Hi, I'm Gianni Masciopinto.

MASS-ee-oh-PIN-toe, in case you were curious :)

Since 2009, I've held positions with marketing agencies, in-house creative teams, and even helped launch a startup brewery (just a few weeks before the pandemic shutdown began).

Babump came to life in September of 2024, and I've been designing for excellence and growth with conscious leaders ever since.

Throughout my 35-year career in the industry, I have never encountered such a talented, positive, enthusiastic, and devoted individual!

Throughout my 35-year career in the industry, I have never encountered such a talented, positive, enthusiastic, and devoted individual!

Gianni doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder.

Gianni doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder.

Everything I know about brand, I know from working with Gianni on a handful of my businesses over the past 10+ years.

Jim Morasso

Everything I know about brand, I know from working with Gianni on a handful of my businesses over the past 10+ years.

Jim Morasso

Everything I know about brand, I know from working with Gianni on a handful of my businesses over the past 10+ years.

Jim Morasso

Get insights and stories on strategic branding on a monthly-ish basis.
Get insights and stories on strategic branding on a monthly-ish basis.
Get insights and stories on strategic branding on a monthly-ish basis.
Get insights and stories on strategic branding on a monthly-ish basis.