Design that drives growth, infused with heart.
Brand identity + graphic design for conscious leaders who want to increase revenue, maximize impact, and pursue excellence.
I call it being intelligently emotional.
what i do
Whether you need ongoing brand support or a full strategic build/rebuild, I design solutions that drive impact and bottom-line results.
Reconfiguring a suite of offerings to align for growth while standing out in an authentic and meaningful way.
brand architecture // logo system // product line
Brand positioning and identity development to position a startup as a category leader.
Campaign development for a $5M fundraising effort (in progress).
Brand misalignment dilutes revenue, drains leadership time, and slows your next stage of growth.
I solve that.
Hi, I'm Gianni Masciopinto.
MASS-ee-oh-PIN-toe, in case you were curious :)
Since 2009, I've held positions with marketing agencies, in-house creative teams, and even helped launch a startup brewery (just a few weeks before the pandemic shutdown began).
Babump came to life in September of 2024, and I've been designing for excellence and growth with conscious leaders ever since.








