the gist
Building a state-of-the-art, 25 million dollar arts & entertainment facility in downtown Cornelius, NC was an ambitious project that relied entirely on donations from within the greater community.
brand heartbeat
Like a talk show host: charming and makes the guests look great.
entertaining
informative
approachable
exclusive
casual
formal
creative
analytical
An exclamation point proudly announces: "tada!"
With an intention to emote enthusiasm and energy with a showman flair, the exclamation point can be used as a frame for highlighting guests, artists, and ideas while connecting it to the visual language of the brand.
In addition to the core branding, a special "Founders' Society" was created to celebrate the most generous donors. These special individuals have been permanently recognized at the Center, were invited to special events, and received a unique gold-enameled pin (shown later on this page).
Print brought the idea to life.
Along with the above brochure, high-end print collateral helped convince potential donors of the impact the center would have on the community.
Among the pieces created during the campaign was a flyer template to be distributed locally for Educational Outreach events. These introduced the brand within intimate community spaces.
Having a quickly editable design enabled fast and affordable turnaround for the opportunities that emerged quickly.
The initial web design was focused on educating the community, building excitement, and collecting critical donations, all within a beautifully interactive site developed by an extroadinarily talented peer.
